A client opens your profile and looks for one thing first: how much it costs. If there are no prices, or they are buried in an old post, they DM you “how much?”. Or they don't, and book someone whose prices are right there.
A good price list saves time for you and your clients. Below: what to include, how to lay it out and where to get a ready-made template.
What a price list must include
The minimum, without which a price list doesn't work:
- Your name or studio name. Price lists get forwarded to friends, and without a name they get lost.
- Services. Name them the way clients do: “Gel manicure”, not “Package NC-2”.
- Price. If it varies, write “from $25” and briefly explain what it depends on.
- Duration. Clients need to know whether it fits a lunch break or takes half a day.
- How to book. Telegram, WhatsApp or an online booking link. One clear button beats three.
Nice to have, if there is room:
- address or area;
- what the service includes (e.g. “removal + shape + polish”);
- extras: nail art, long hair, urgent bookings;
- booking rules: deposit, lateness, cancellations.
How to lay it out so people read it
- 1Group your services
Manicure, pedicure and nail art each in their own block. A single list of twenty lines loses the reader by line five.
- 2Align prices to the right
They are easier to compare, and clients find the one they need faster.
- 3Two fonts at most
One for headings, one for text. A decorative font works for your name, not for prices.
- 4Check it on a phone
Almost every client will see it on a smartphone. If they have to pinch to zoom, the text is too small.
- 5Keep it up to date
An outdated price list is worse than none: the client comes expecting one price and hears another.
Sample price list
Here is what a simple nail artist's price list can look like:
Manicure
- Classic manicure45 min$20
- Gel manicure1 h 30 min$40
- Extensions2 h 30 minfrom $60
Pedicure
- Classic pedicure1 h$30
- Gel pedicure1 h 30 min$45
Extras
- Nail artfrom $2 per nail
- Removing another salon's work$5
Book: Telegram @anna_nails
Nothing extra: service, time, price and where to book.
Where to get a price list template
There are a few options, each with its downsides.
- Free and familiar
- Hard to make it look good
- For stories you have to convert the file to an image
- Lots of templates, looks nice
- Post, stories and card are built separately
- A price change means editing every file
- Easy to calculate
- Awkward to show clients
- A spreadsheet in stories looks like an accounting report
- Enter services and prices once
- Get a profile link, stories, a post and a QR card at once
- Change a price in one place — it updates everywhere
With westicky it takes about five minutes, and you can start for free.
Templates for different pros
The structure is almost the same; the emphasis differs.
Separate services with and without polish, and list nail art and removal on their own. Clients ask about extras most.
Say how long the result lasts and when a touch-up is due. It helps clients compare your price with others.
Price often depends on hair length. Use three columns: short, medium, long — simpler than “from” on every line.
Duration is what matters. Give prices for 30, 60 and 90 minutes and list the massage areas separately.
There are many services, so group them by goal: cleansing, care, injections. Explain complex treatment names in one line.
FAQ
Exact, if you can. “From” is fine when the total really depends on the amount of work — then briefly explain what it depends on.
Yes. It's the client's second question after price, especially if they book during a break or before work.
Put the link in your profile bio, pin the image in your story highlights and keep a printed QR card at your workplace.
Every time your prices or services change. With a price list builder it takes a minute.